Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming

45 Pages Posted: 23 Apr 2019

See all articles by Yu-Hung Chen

Yu-Hung Chen

National Taiwan University

Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Date Written: January 4, 2019


The car-insurance market is plagued with problems of adverse selection and moral hazard. In-vehicle data recorders can collect massive amount of information about the drivers’ driving behaviors and risk factors. This monitoring technology allows the firm to charge a premium based on the customer’s recorded driving behaviors; this helps to reduce the driver’s moral hazard. It can also allow the firm to set its insurance premium based on better estimates of the driver’s risk factors, alleviating the adverse-selection problem. We provide an analytical framework to examine the impact of such monitoring technology on the insurance firms and the drivers. Our analysis shows that in a duopoly one firm’s adoption of the monitoring technology may benefit both firms, because the firms have incentives to target different segments of drivers, leading to less intense competition in the market and reducing the surplus of the drivers. We show that if one firm has adopted the monitoring technology, its competitor may have no incentive to adopt that technology even if the acquisition cost is zero.

Keywords: insurance market, adverse selection, moral hazard, segmentation, competitive strategy

JEL Classification: D11, D21, D43

Suggested Citation

Chen, Yu-Hung and Jiang, Baojun, Effects of Monitoring Technology on the Insurance Market (January 4, 2019). Production and Operations Management, Forthcoming, Available at SSRN: https://ssrn.com/abstract=3341047 or http://dx.doi.org/10.2139/ssrn.3341047

Yu-Hung Chen

National Taiwan University ( email )

No. 1, Sec. 4, Roosevelt Rd.
Taipei 106

HOME PAGE: http://www.management.ntu.edu.tw/en/IB/faculty/teacher/sn/291

Baojun Jiang (Contact Author)

Washington University in Saint Louis - John M. Olin Business School ( email )

One Brookings Drive
Campus Box 1156
St. Louis, MO 63130-4899
United States
3149353315 (Phone)

HOME PAGE: http://apps.olin.wustl.edu/faculty/Jiang/

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