Experimental Evidence on the Effect of Information and Pricing on Residential Electricity Consumption

71 Pages Posted: 26 Feb 2019

See all articles by Jesse Burkhardt

Jesse Burkhardt

Colorado State University, Fort Collins - Colorado State University

Kenneth Gillingham

Yale University

Praveen K. Kopalle

Dartmouth College - Tuck School of Business

Multiple version iconThere are 2 versions of this paper

Date Written: February 2019

Abstract

This study examines a field experiment in Texas that includes pricing and informational interventions to encourage energy conservation during summer peak load days when the social cost of generation is the highest. We estimate that our critical peak pricing intervention reduces electricity consumption by 14%. Using unique high frequency appliance-level data, we can attribute 74% of this response to air conditioning. In contrast, we find minimal response to active information provision and conservation appeals. A complementary experimental program also lowers nighttime prices during the off-peak season, providing the first evidence of electric vehicle loadshifting in response to price.

Institutional subscribers to the NBER working paper series, and residents of developing countries may download this paper without additional charge at www.nber.org.

Suggested Citation

Burkhardt, Jesse and Gillingham, Kenneth and Kopalle, Praveen K., Experimental Evidence on the Effect of Information and Pricing on Residential Electricity Consumption (February 2019). NBER Working Paper No. w25576. Available at SSRN: https://ssrn.com/abstract=3341136

Jesse Burkhardt (Contact Author)

Colorado State University, Fort Collins - Colorado State University ( email )

Department of Economics
Fort Collins, CO 80253-1771
United States

Kenneth Gillingham

Yale University ( email )

New Haven, CT 06511
United States
203-436-5465 (Phone)

HOME PAGE: http://www.yale.edu/gillingham

Praveen K. Kopalle

Dartmouth College - Tuck School of Business ( email )

100 Tuck Hall
Hanover, NH 03755
United States
603-646-3612 (Phone)
603-646-1308 (Fax)

Register to save articles to
your library

Register

Paper statistics

Downloads
1
Abstract Views
99
PlumX Metrics