Amazon Delivers Diversity: Geographical & Social Influences on Corporate Embeddedness

39 Pages Posted: 18 Mar 2019 Last revised: 11 Apr 2019

See all articles by Lee-ford Tritt

Lee-ford Tritt

University of Florida Levin College of Law

Ryan Scott Teschner

University of Texas at Dallas, Naveen Jindal School of Management, Student

Date Written: February 25, 2019

Abstract

This is the first Article to discuss the new phenomenon in America of corporations opening second headquarters in regions that are geographically distinct from their original headquarters. Currently, this trend is most notably evidenced by Amazon.com, Inc. and its plan to create a second headquarters equal in size and importance to its original headquarters located in Seattle, Washington. Amazon’s second headquarters search provides an ideal interdisciplinary case study to explore two important and interrelated aspects of business law and organizational behavior theory: corporate sustainability and corporate embeddedness. Choosing a location for a second headquarters that is culturally distinct from the first could have critical consequences for a corporation. For example, employees who relocate from the first headquarters to the second could have trouble becoming embedded in the new headquarters due to cultural differences. This could affect employee productivity and retention. Similarly, the embedded culture and values of the second headquarters’ community could overtly and implicitly influence the organizational identity of the overall corporation. While corporations can be driving forces for social change, this Article looks to show how they can be changed themselves. Business research concerning headquarters location thus far has largely ignored these issues. Therefore, this Article seeks to begin a dialogue concerning how the geography of a second headquarters influences internal organization and sustainability practices, corporate embeddedness, and organizational and individual identity issues within a corporation.

Keywords: CSR, Corporate Social Responsibility, Sustainability, Shareholder Primacy, Business Law, Organizational Theory, Corporate Law, Law, Embeddedness, Identity Theory, Headquarters, Constituency Statues, Corporate Governance, Corporate Culture, LGBT, LGBTQ, Amazon

JEL Classification: L2, L20, J15, J16

Suggested Citation

Tritt, Lee-ford and Teschner, Ryan Scott, Amazon Delivers Diversity: Geographical & Social Influences on Corporate Embeddedness (February 25, 2019). Berkeley Business Law Journal, Vol. 16, No. 1, 2019, University of Florida Levin College of Law Research Paper No. 19-20, Available at SSRN: https://ssrn.com/abstract=3341632

Lee-ford Tritt (Contact Author)

University of Florida Levin College of Law ( email )

P.O. Box 117625
Gainesville, FL 32611-7625
United States

Ryan Scott Teschner

University of Texas at Dallas, Naveen Jindal School of Management, Student ( email )

P.O. Box 830688
Richardson, TX 75083-0688
United States

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