Big Data Analytics, Online Terms of Service and Privacy Policies

Research Handbook on Big Data Law edited by Roland Vogl, 2020, Edward Elgar Publishing Ltd., Forthcoming

27 Pages Posted: 4 Apr 2019 Last revised: 3 Aug 2020

See all articles by Przemysław Pałka

Przemysław Pałka

Jagiellonian University in Krakow - Faculty of Law and Administration; Information Society Project at Yale

Marco Lippi

Università degli studi di Modena e Reggio Emilia (UNIMORE)

Date Written: March 5, 2019

Abstract

In the digital era, consumers continuously use online services and apps for their daily activities. Too often, they do so without having a clear idea about what exactly they have agreed to or how their data is being used by the online platforms and service providers. This is because online terms of use and privacy policies are typically complex documents that are hard for the average citizen to decipher. In a sense, these terms of use and privacy policies are becoming “big data” collections themselves, representing an opportunity for new approaches in artificial intelligence and machine learning. For example, machine learning and artificial intelligence could be used to detect, extract, and categorize relevant information from the terms of use and privacy policies. In this chapter, we survey the research that addresses the recent efforts made to empower consumers via technologies that provide for the automated analysis of terms of service and privacy policies.

Keywords: big data, terms of service, privacy policy, automation, machine learning

Suggested Citation

Pałka, Przemysław and Lippi, Marco, Big Data Analytics, Online Terms of Service and Privacy Policies (March 5, 2019). Research Handbook on Big Data Law edited by Roland Vogl, 2020, Edward Elgar Publishing Ltd., Forthcoming, Available at SSRN: https://ssrn.com/abstract=3347364

Przemysław Pałka (Contact Author)

Jagiellonian University in Krakow - Faculty of Law and Administration ( email )

Krakow
Poland

Information Society Project at Yale ( email )

127 Wall Street
New Haven, CT 06511
United States

Marco Lippi

Università degli studi di Modena e Reggio Emilia (UNIMORE) ( email )

Viale A. Allegri 9
Modena, Modena 42121
Italy

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