A Research Study on Innovative Strategy Adoption Towards Rising Level of Non-Performing Assets in Banking Industry

Journal of Management, Forthcoming

9 Pages Posted: 1 Apr 2019

See all articles by Dr. M Sakthivel Murugan

Dr. M Sakthivel Murugan

Dhanraj Baid Jain College

S. Ganapathy

DHANRAJ BAID JAIN COLLEGE

G. Vinayagamurthy

Dhanraj Baid Jain College

Date Written: sep 27, 2017

Abstract

The Indian banking system contributes the majority part for the growth of Indian economy. The growth depends upon the healthy practices adopted by the banks. The best indicator to test the healthy practices of the banks is Non-Performing Assets. NPA is one of the major concerns for the banks in India. Over the years, NPA is considered to be a most alarming issue in the banking sector. The country's lender realized that sourcing of new loans as well as monitoring was key to improving asset quality. Not only has the lender created high entry-level standards for new customers but also ensured financing is done based on cash flow. Therefore, the Government has given more independence for Reserve Bank of India for framing policies and procedures to control NPA. But the question is, how RBI can resolve this major issues happening across all the banking sectors viz., public, private and foreign banks in India. Thus, an attempt has taken to study the NPA performance of banks and to suggest measures for banks to control NPA.

Keywords: Non-Performing Assets, Strategies, Bankruptcy, Stressed Assets, Asset Reconstruction Company

JEL Classification: g2

Suggested Citation

Murugan, Dr. M Sakthivel and S, Ganapathy and Vinayagamurthy, G., A Research Study on Innovative Strategy Adoption Towards Rising Level of Non-Performing Assets in Banking Industry (sep 27, 2017). Journal of Management, Forthcoming, Available at SSRN: https://ssrn.com/abstract=3347593

Dr. M Sakthivel Murugan (Contact Author)

Dhanraj Baid Jain College ( email )

JYOTHI NAGAR, RAJIV GANDHI SALAI
OMR, THURAIPAKKAM
CHENNAI, TN 600097
India

Ganapathy S

DHANRAJ BAID JAIN COLLEGE ( email )

JYOTHI NAGAR, RAJIV GANDHI SALAI
OMR, THURAIPAKKAM
CHENNAI, TN 600097
India

G. Vinayagamurthy

Dhanraj Baid Jain College

JYOTHI NAGAR, RAJIV GANDHI SALAI
OMR, THURAIPAKKAM
CHENNAI, TN 600097
India

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