Investment into Identity in the Field - Nudging Refugees’ Integration Effort

58 Pages Posted: 22 Apr 2019 Last revised: 11 Dec 2020

See all articles by Nora Grote

Nora Grote

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics

Tim Klausmann

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics

Mario Scharfbillig

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics

Date Written: March 11, 2019

Abstract

Social identity greatly affects behavior. However, less is known about individual’s investment into identification, i.e. into belonging to a social group. We design a field experiment that allows us to make effort as an investment into a new group identity salient. The social identity in our treatment is refugee’s identification with the host society. We modified a mailing to 5600 refugees who use an online language-learning platform to learn the host countries’ language. These treatment emails make salient that improving the host country’s language ability increases the belonging to the host society. Our analysis reveals that the treatment has a significant positive effect on the effort exerted on the language-learning platform, leading to more completed exercises and more time spent learning the host country’s language. This suggests that refugees’ invest into being part of the host country’s society for its social identity component.

Keywords: Social Identity, Identification Preferences, Social Preferences, Field Experiment, Refugees

JEL Classification: C93, D91, J15

Suggested Citation

Grote, Nora and Klausmann, Tim and Scharfbillig, Mario, Investment into Identity in the Field - Nudging Refugees’ Integration Effort (March 11, 2019). Available at SSRN: https://ssrn.com/abstract=3348403 or http://dx.doi.org/10.2139/ssrn.3348403

Nora Grote

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics

Germany

Tim Klausmann (Contact Author)

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics ( email )

Germany
+49(0)6131-39-29569 (Phone)

Mario Scharfbillig

Johannes Gutenberg University Mainz - Gutenberg School of Management and Economics ( email )

Germany

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