School Students’ Attitude towards the Career Intention in the Tourism Industry: The Case of North Central Province, Sri Lanka
Samarathunga, WHMS and Dissanayake, DMMI. (2018). School Students’ Attitude Towards the Career Intention in the Tourism Industry: The Case of North Central Province, Sri Lanka. Journal of Management Matters, 5(2), 1 - 16.
16 Pages Posted: 10 May 2019
Date Written: December 1, 2018
Problems associated with the manpower in tourism industry has been long debated. The present study addresses this issue through assessing school students’ attitude towards the careers in tourism industry. This study takes place in the North Central Province of Sri Lanka with a sample of 562 school students, whose attitude towards the careers in the tourism industry was assessed through a self-administered questionnaire. The study employs fuzzy sets Qualitative Comparative Analysis (fsQCA) to identify the combination of different factors with high or low values that constitute the career intention of the school students. Accordingly, the present study identified that career intention is driven by the combination of high pay / benefits, high industry person congeniality, low social status and low awareness of the industry. The study concludes by forwarding vital implications to the authorities on promoting career intention in the tourism among the school students in Sri Lanka.
Keywords: Attitudes, career intention, Qualitative Comparative Analysis, tourism
JEL Classification: L83, Z32
Suggested Citation: Suggested Citation