Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education

Samarathunga, WHMS and Jayathilake, P.M.B. (2018). Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education. SEUSL Journal of Marketing, 3(1).

Posted: 22 Apr 2019

See all articles by Whms Samarathunga

Whms Samarathunga

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka

P.M.B Jayathilake

Rajarata University of Sri Lanka - Department of Business Management

Date Written: November 1, 2018

Abstract

This study aimed to assess the effectiveness of Area Tour Guide Training Programs conducted by two Provincial Councils in Sri Lanka. The aim was achieved through a review of extant literature and empirical investigation based on data provided by 81 novice tour guides who completed the training programs conducted by particular organizations. A quantitative approach was applied in the study by administering a questionnaire survey. Data were analyzed using descriptive statistical procedures and paired sample t-test. The result shows that content of the selected training program is par with the six dimension model which is widely accepted in the designing tour guide training. Moreover, it was found that the program had been successful in terms of knowledge, skill and attitudes imparted in the trainees. Nevertheless, the study identified some contents in the training curricular require reconsideration to make them more relevant and inclusive.

Keywords: Area Tourist Guide Training Program, Tourism, Tour Guides, Training Curricular

JEL Classification: L83, Z32

Suggested Citation

Samarathunga, Whms and Jayathilake, Bandula, Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education (November 1, 2018). Samarathunga, WHMS and Jayathilake, P.M.B. (2018). Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education. SEUSL Journal of Marketing, 3(1). , Available at SSRN: https://ssrn.com/abstract=3348941

Whms Samarathunga (Contact Author)

Department of Tourism & Hospitality Management, Rajarata University of Sri Lanka ( email )

Mihintale, 10300
Sri Lanka
+94718134115 (Phone)

Bandula Jayathilake

Rajarata University of Sri Lanka - Department of Business Management ( email )

Mihintale
Sri Lanka

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