Mission Critical Products & Services – An Analytical Framework

Advisor Perspectives, 2017

11 Pages Posted: 8 Apr 2019

See all articles by Baijnath Ramraika, CFA

Baijnath Ramraika, CFA

Multi-Act EquiGlobe Limited

Prashant Trivedi


Siddhi Gujar

affiliation not provided to SSRN

Date Written: October 31, 2017


Mission critical moats are one of the strongest forms of moats that we come across and also one of the least understood. There are four primary attributes to such moats, namely, product complexity, importance of reputation, low cost in relation to end product's total cost of production, and criticality to the customer.

In this paper, we discuss an analytical process for evaluating such moats. Further, through the example of Givaudan, we show how we apply our framework in an effort to help the analyst with a practical framework.

Keywords: High Quality, Competitive Advantages, Moats, Consumer Preference, Brands, Pricing Power, Customer Captivity, Givaudan

JEL Classification: L10, L81, L22, G10, G11, G12

Suggested Citation

Ramraika, CFA, Baijnath and Trivedi, Prashant and Gujar, Siddhi, Mission Critical Products & Services – An Analytical Framework (October 31, 2017). Advisor Perspectives, 2017. Available at SSRN: https://ssrn.com/abstract=3350239

Baijnath Ramraika, CFA (Contact Author)

Multi-Act EquiGlobe Limited ( email )

SF 08, Second Floor
The Pod, Vivea Business Park
Moka, Mauritius 81406
2304609893 (Phone)
2304340362 (Fax)

HOME PAGE: http://www.symantaka.com/

Prashant Trivedi

MAEG ( email )

3rd Flr, Trade Centre Bldg
North Main Road, Koregaon Park
Pune, Maharashtra 411001

Siddhi Gujar

affiliation not provided to SSRN

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
PlumX Metrics