An Exploratory Analysis of Online Shopping Behavior in Turkey

International Journal of Commerce and Finance, Vol. 2, Issue 1, 2016, 67-80

13 Pages Posted: 4 Apr 2019

See all articles by Adnan Veysel Ertemel

Adnan Veysel Ertemel

Istanbul Commerce University; Bahcesehir University

Bugra Celik

University of Bahcesehir

Date Written: March 12, 2019

Abstract

Alongside the technologic developments, transformation in user behavior and business models has been observed. New areas and models are emerged in a lot of grounds like the communication of people or daily activities. So a new face put for shopping behavior by the e-commerce, which is one of the novelties. This study tries to research online shopping behavior in Turkey. With a quantitative research, device usage, the reasons behind to shop or not to shop online, online shopping category and e-commerce site preferences, payment methods, international e-commerce and online marketplace usage is investigated. As implications of the research, “saving time“ is found to be the foremost reason for shopping online in Turkey and “travel and bookings” category is found as the most shopped category among the results of the survey.

Suggested Citation

Ertemel, Adnan Veysel and Celik, Bugra, An Exploratory Analysis of Online Shopping Behavior in Turkey (March 12, 2019). International Journal of Commerce and Finance, Vol. 2, Issue 1, 2016, 67-80. Available at SSRN: https://ssrn.com/abstract=3351157

Adnan Veysel Ertemel (Contact Author)

Istanbul Commerce University ( email )

Imrahor Cad. No. 90
Sutluce Beyoglu
Istanbul
Turkey

Bahcesehir University ( email )

Ciragan Avenue Osmanpaşa Mektebi Sokak No: 4 - 6
Besiktas
Istanbul, 34353
Turkey

Bugra Celik

University of Bahcesehir ( email )

Ciragan cad. Osmanpasa mektebi sok
no:4-6 Besiktas
34900 Bahcesehir-Istanbul, 34300
Turkey

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
24
Abstract Views
127
PlumX Metrics