Planned Behaviour Theory: An Examination of the Intention to Return Among Indonesian Hotel Resort Tourists

J. Mgt. Mkt. Review 4 (1) 27 – 32 (2019)

6 Pages Posted: 18 Apr 2019

See all articles by Igus Rahmat Ginanjar

Igus Rahmat Ginanjar

Universitas Pendidikan Indonesia - Indonesia University of Education

Ratih Hurriyati

Universitas Pendidikan Indonesia - Indonesia University of Education

Date Written: March 4, 2019

Abstract

Objective - The intention of visitors of resort hotels is a highly studied topic. More specifically, the aim of the study is to analyse the intention of tourists to return to resort hotels in Indonesia.

Methodology/Technique - An explanatory method was used with 388 visitors of resort hotels selected as the sample based on a random sampling technique. The chosen data analysis method is covariant SEM.

Findings - The results confirm that the intention to return is based on the planned behaviour theory with variable factor weights. The intention to return can be predicted from the statements of hotel visitors based on responses about their affection, cognition and behaviour.

Novelty - The statements provided in this study that show that visitors' expectations of multidimensional resort hotels identifies a need for improvement. This research emphasizes the importance of examining the behaviour of hotel visitors.

Type of Paper: Empirical

Keywords: Intention to Return; Resort Hotel Tourist; Attitude; Indonesia; Tourist Destination

JEL Classification: M10, M14, M19

Suggested Citation

Ginanjar, Igus and Hurriyati, Ratih, Planned Behaviour Theory: An Examination of the Intention to Return Among Indonesian Hotel Resort Tourists (March 4, 2019). J. Mgt. Mkt. Review 4 (1) 27 – 32 (2019), Available at SSRN: https://ssrn.com/abstract=3352603

Igus Ginanjar (Contact Author)

Universitas Pendidikan Indonesia - Indonesia University of Education ( email )

Jl. Dr. Setiabui No.229
Bandung, West Java 40154
Indonesia

Ratih Hurriyati

Universitas Pendidikan Indonesia - Indonesia University of Education ( email )

Jalan Setiabudhi No. 229
Bandung, 40154
Indonesia

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