Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective
J. Mgt. Mkt. Review 4 (1) 63 – 71 (2019)
9 Pages Posted: 1 May 2019
Date Written: February 22, 2019
Objective - In modern society, technology has become an important part of our daily lives and the growth of the technology sector has grown exponentially. This rapid growth has seen the expansion of several industries, in particular, the mobile app industry. This study explores customer satisfaction toward gourmet mobile applications, based on the quality of the app (download delay, visual, navigability and security) and customer reviews (consumer review, providing image and star rating). Moreover, this study attempts to identify the common characteristics of users of gourmet apps.
Methodology/Technique - 325 questionnaires were returned to the researchers following distribution and 276 of those were valid. In total, 164 questionnaires were analysed.
Findings - The results reveal that trust, commitment, and satisfaction have a positive influence on the number of purchases from an App.
Novelty - This study makes several suggestions for marketing practices of mobile apps and future research.
Type of Paper: Empirical.
Keywords: Relationship Quality; Mobile Apps Quality; Review Depth; Continuous Intention; Commitment.
JEL Classification: M30, M31, M39.
Suggested Citation: Suggested Citation