Crowdfunding Artists: Beyond Match-Making on Platforms

Posted: 10 Apr 2019 Last revised: 22 Feb 2021

See all articles by Carolina Dalla Chiesa

Carolina Dalla Chiesa

Erasmus University Rotterdam (EUR)

Erwin Dekker

Erasmus University Rotterdam (EUR)

Date Written: March 18, 2019

Abstract

This article analyzes the role that crowdfunding plays for artists who create small-scale projects. We find that artists struggle to reach new audiences and, thus, mainly use this funding tool to transform monetary gifts into reputation for their careers. Crowdfunding platforms are believed to lower transaction costs whilst allowing for more direct engagement between founders and funders. Instead, our study demonstrates that artists use the platform to build distance from their thick relationships and intimate networks where most of their funding originates. They hope that a successful project will help them cross the symbolic boundaries between amateur and professional realms. Despite a high success rate, most of them report not wanting to create crowdfunding campaigns again since they rarely reach other social networks. We develop these arguments to contribute to a socio-economic perspective of online funding platforms as important intermediaries in the career path of users operating at the boundary of amateur and professional production. This article contributes to developing a critical understanding of platforms, especially when users are not typical entrepreneurs or business-oriented agents but artists and do-it-yourself creators searching for funding opportunities.

Keywords: crowdfunding, arts, contested commodities, digital platforms

JEL Classification: D12, Z1, Z11, Z13

Suggested Citation

Dalla Chiesa, Carolina and Dekker, Erwin, Crowdfunding Artists: Beyond Match-Making on Platforms (March 18, 2019). Available at SSRN: https://ssrn.com/abstract=3354551 or http://dx.doi.org/10.2139/ssrn.3354551

Carolina Dalla Chiesa (Contact Author)

Erasmus University Rotterdam (EUR) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

Erwin Dekker

Erasmus University Rotterdam (EUR) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

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