Product Market Strategy and Corporate Policies

70 Pages Posted: 12 Jul 2019 Last revised: 25 Nov 2019

See all articles by Jakub Hajda

Jakub Hajda

University of Lausanne; Swiss Finance Institute

Date Written: October 31, 2019


Corporate finance has related corporate policies to cash flow risk. I show that corporate valuation and policies are better understood when taking into account the dynamics of products, which microfound firms' cash flows. I demonstrate empirically that product portfolio age is negatively related to firm value, investment and leverage, consistent with the product life cycle channel. I quantify its importance by estimating a model of financing, investment, and product portfolio decisions. The model rationalizes the stylized facts by showing that capital investment and product introductions act as complements and that product dynamics induce stronger precautionary savings motives. The results indicate that product dynamics are important, as they explain 25% of variation in investment and leverage. The estimates imply that product life cycle effects are large and stronger among firms supplying fewer products and competing more intensely. Alleviating these effects can increase firm value by up to 4.5%.

Keywords: Product market strategy, product life cycle, investment, capital structure, structural estimation

JEL Classification: G31, G32

Suggested Citation

Hajda, Jakub, Product Market Strategy and Corporate Policies (October 31, 2019). Available at SSRN: or

Jakub Hajda (Contact Author)

University of Lausanne ( email )

Quartier Chambronne
Lausanne, Vaud CH-1015

Swiss Finance Institute ( email )

c/o University of Geneva
40, Bd du Pont-d'Arve
CH-1211 Geneva 4

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