Which Kaptein to Choose? The Havoysund Fleet Question

9 Pages Posted: 19 Mar 2019

See all articles by Gregory Fairchild

Gregory Fairchild

University of Virginia - Darden School of Business

Bidhan L. Parmar

University of Virginia - Darden School of Business

Jared D. Harris

University of Virginia - Darden School of Business

Jenny Mead

University of Virginia - Darden School of Business

Abstract

Olaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "The Deadliest Catch" and "Big Shrimpin'." He now has to recommend which ships and kapteiner (skippers or captains) in his fleet should be the stars of the show. He also has to consider the various dangers and complexities inherent in making a show like this, and what responsibility he has to his employees and other stakeholders. In thinking through the decisions in the case, students will have to wrestle with how values shape their quantitative analysis and views of their moral responsibilities to employees, and how their own experiences and biases shape how they view moral issues.

Excerpt

UVA-E-0419

Jan. 10, 2018

Which Kaptein to Choose? The HavØysund Fleet Question

The way you continue to be a successful business is you don't wait for the car to go off the cliff. You have to manage yourself. And make sure you do it in the right way so you are not making decisions in crisis.

Olaf Tryggvason looked at the quotation, his own, that sat on his desk. It was, for him, more than a passing inspirational comment. Tryggvason sat in his office in HavØysund, a small fishing village of just 1,000 inhabitants on the northern Norwegian island of HavØya. From his window, he could see tourists disembarking from a cruise ship, and he knew very soon they would make their way through his hometown, swelling the streets and clogging the stores. If you were able to share some aquavit with him, Tryggvason would confess that he found the tourists an irritating yet necessary evil. Tourism and entertainment had become critical to the economies of a number of port towns in Norway. Historically, HavØysund had been an important fishing village at least since the late Middle Ages, and there was even evidence of early fishing settlements dating back to the Neolithic era. Years ago, the city had leveraged this heritage into a revenue-generating asset. The citizens had converted an old religious rectory into the MåsØy Museum. The museum featured a collection of historic fishing and whaling equipment. Tryggvason begrudgingly acknowledged that for some in the village, becoming an entertainment hub had “cheapened” their culture. He looked at the quote again. It gave him resolve for the decisions ahead.

Specifically, Tryggvason, who operated a fleet of fishing vessels, had accepted a reality television deal that he'd been offered by a producer from Oslo, Arvid StrØmstad. He needed to make recommendations about which ships and their skippers, or kapteiner, should have a shot at becoming the “stars” of the show; however, this responsibility would come with increased risks and rewards. As he diversified his lines of business, Tryggvason wondered how his quote should shape his obligations to his employees.

. . .

Keywords: quantitative analysis, business ethics, stakeholder management, management, NFL, National Football League

Suggested Citation

Fairchild, Gregory and Parmar, Bidhan L. and Harris, Jared D. and Mead, Jenny, Which Kaptein to Choose? The Havoysund Fleet Question. Darden Case No. UVA-E-0419. Available at SSRN: https://ssrn.com/abstract=3354960

Gregory Fairchild (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/faculty/fairchild.htm

Bidhan L. Parmar

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Jared D. Harris

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://faculty.darden.virginia.edu/harrisj

Jenny Mead

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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