Evolving Consumption Patterns in the U.S. Alcohol Market: Disaggregated Spatial Analysis

92 Pages Posted: 2 May 2019

See all articles by Jarrett Hart

Jarrett Hart

University of California, Davis

Julian Alston

University of California, Davis - Department of Agricultural and Resource Economics

Date Written: March 22, 2019

Abstract

Global consumption patterns for beer, wine, and other alcoholic beverages are evolving, with some convergence in per capita consumption among nations as traditionally beer-drinking nations increase their consumption of wine and, conversely, wine-consuming nations shift towards beer. This paper explores regional patterns of alcoholic beverage consumption within the United States. One purpose is to see if similar patterns of convergence in consumption patterns can be observed at a finer (sub-national) spatial scale as have been documented in international comparisons. A more fundamental purpose is to explore the converse question and seek to better understand the persistent differences in alcoholic beverage consumption among groups, whether within or among countries. These issues are addressed using annual U.S. national and state-level data over four decades and, for the more recent period, supermarket scanner data at finer scales of geopolitical aggregation.

Keywords: Alcohol Consumption Patterns, Convergence, Rotterdam

JEL Classification: L66, D12, Q11

Suggested Citation

Hart, Jarrett and Alston, Julian, Evolving Consumption Patterns in the U.S. Alcohol Market: Disaggregated Spatial Analysis (March 22, 2019). Available at SSRN: https://ssrn.com/abstract=3358620 or http://dx.doi.org/10.2139/ssrn.3358620

Jarrett Hart (Contact Author)

University of California, Davis ( email )

CA
United States

Julian Alston

University of California, Davis - Department of Agricultural and Resource Economics ( email )

One Shields Avenue
Davis, CA 95616
United States

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