Nutrition Labelling on Alcoholic Beverages: A Behavioural Law and Economics Study on Mandatory Alcohol Labelling

Proceedings of the 7th Law and Economics Conference in Lucerne on “New Developments in Competition Law and Economics”, held from 13-14 April 2018, Economic Analysis of Law in European Legal Scholarship (Springer), Forthcoming

12 Pages Posted: 24 Apr 2019

See all articles by Hanna Schebesta

Hanna Schebesta

Wageningen UR - Law and Governance Group

Kai P. Purnhagen

University of Bayreuth; Erasmus University of Rotterdam - Rotterdam Institute of Law and Economics

Sophie Hieke

European Food Information Council

Multiple version iconThere are 2 versions of this paper

Date Written: March 29, 2019

Abstract

The exemption for alcoholic beverages from the nutrition declaration is currently discussed by policy makers. In this contribution, we use findings from consumer studies in order to analyse alcohol nutrition labelling. We first explain how alcohol nutrition labelling is currently regulated and survey the on-going policy process, including an analysis of the self-regulatory proposals that have been tabled by the alcohol beverages industry. On the basis of consumer studies, we argue that there are no reasons for excluding alcohol beverages from nutrition labelling. We further suggest that alcohol content labelling itself, currently absent from the policy agenda, should be included. Our recommendations are to study directive, semi-directive, and non-directive alcohol nutrition information labelling options. In light of highly varying attitudes across EU Member States to alcohol consumption, non-directive nutrition information (e.g. alcohol gram content in the nutrition declaration) may be most politically feasible and suitable to accommodate this diversity in the EU context.

Keywords: alcohol, nutrition labelling, nutrition declaration, legal analysis

Suggested Citation

Schebesta, Hanna and Purnhagen, Kai Peter and Hieke, Sophie, Nutrition Labelling on Alcoholic Beverages: A Behavioural Law and Economics Study on Mandatory Alcohol Labelling (March 29, 2019). Proceedings of the 7th Law and Economics Conference in Lucerne on “New Developments in Competition Law and Economics”, held from 13-14 April 2018, Economic Analysis of Law in European Legal Scholarship (Springer), Forthcoming, Available at SSRN: https://ssrn.com/abstract=3362466 or http://dx.doi.org/10.2139/ssrn.3362466

Hanna Schebesta (Contact Author)

Wageningen UR - Law and Governance Group ( email )

Hollandseweg 1
Wageningen, 6706KN
Netherlands

Kai Peter Purnhagen

University of Bayreuth ( email )

Universitatsstr 30
Bayreuth, D-95447
Germany

Erasmus University of Rotterdam - Rotterdam Institute of Law and Economics ( email )

Burgemeester Oudlaan 50
PO box 1738
Rotterdam, 3000 DR
Netherlands

Sophie Hieke

European Food Information Council ( email )

Rue des Deux Eglises 14
Belgium, 1000
Belgium

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