Nutrition Labelling on Alcoholic Beverages: A Behavioural Law and Economics Study on Mandatory Alcohol Labelling

Wageningen Working Papers in Law and Governance 1/2019

16 Pages Posted: 25 Apr 2019

See all articles by Hanna Schebesta

Hanna Schebesta

Wageningen UR - Law and Governance Group

Kai P. Purnhagen

University of Bayreuth; Erasmus University of Rotterdam - Rotterdam Institute of Law and Economics

Sophie Hieke

European Food Information Council

Multiple version iconThere are 2 versions of this paper

Date Written: April 3, 2019

Abstract

The exemption for alcoholic beverages from the nutrition declaration is currently discussed by policy makers. In this contribution, we use findings from consumer studies in order to analyse alcohol nutrition labelling. We first explain how alcohol nutrition labelling is currently regulated and survey the on-going policy process, including an analysis of the self-regulatory proposals that have been tabled by the alcohol beverages industry. On the basis of consumer studies, we argue that there are no reasons for excluding alcohol beverages from nutrition labelling. We further suggest that alcohol content labelling itself, currently absent from the policy agenda, should be included. Our recommendations are to study directive, semidirective, and non-directive alcohol nutrition information labelling options. In light of highly varying attitudes across EU Member States to alcohol consumption, nondirective nutrition information (e.g. alcohol gram content in the nutrition declaration) may be most politically feasible and suitable to accommodate this diversity in the EU context.

Suggested Citation

Schebesta, Hanna and Purnhagen, Kai Peter and Hieke, Sophie, Nutrition Labelling on Alcoholic Beverages: A Behavioural Law and Economics Study on Mandatory Alcohol Labelling (April 3, 2019). Wageningen Working Papers in Law and Governance 1/2019, Available at SSRN: https://ssrn.com/abstract=3365152

Hanna Schebesta

Wageningen UR - Law and Governance Group ( email )

Hollandseweg 1
Wageningen, 6706KN
Netherlands

Kai Peter Purnhagen (Contact Author)

University of Bayreuth ( email )

Universitatsstr 30
Bayreuth, D-95447
Germany

Erasmus University of Rotterdam - Rotterdam Institute of Law and Economics ( email )

Burgemeester Oudlaan 50
PO box 1738
Rotterdam, 3000 DR
Netherlands

Sophie Hieke

European Food Information Council ( email )

Rue des Deux Eglises 14
Belgium, 1000
Belgium

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