Swiss Hospitals on Social Media Platforms: Own Accounts, Communication Frequencies and Reach

56 Pages Posted: 6 May 2019

See all articles by Michael Beier

Michael Beier

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE)

Sebastian Früh

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE)

Date Written: March 28, 2019

Abstract

This research report describes the use of social media platforms by Swiss hospitals. For this purpose, numbers on own accounts, communication frequencies and reach were systematically collected and evaluated for all hospitals in Switzerland.

Keywords: Social Media, Hospitals, Digital Health, Switzerland, Facebook, Twitter, YouTube, LinkedIn, Instagram, XING

Suggested Citation

Beier, Michael and Früh, Sebastian, Swiss Hospitals on Social Media Platforms: Own Accounts, Communication Frequencies and Reach (March 28, 2019). Available at SSRN: https://ssrn.com/abstract=3367780 or http://dx.doi.org/10.2139/ssrn.3367780

Michael Beier (Contact Author)

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE) ( email )

Switzerland

Sebastian Früh

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE) ( email )

Comercialstr. 22
Chur, Grisons 7000
Switzerland

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