Banking Goes Digital: The Adoption of FinTech Services by German Households

13 Pages Posted: 7 May 2019

See all articles by Moritz Jünger

Moritz Jünger

Zeppelin University

Mark Mietzner

Leipzig University of Applied Sciences - HTWK Leipzig

Date Written: March 22, 2019

Abstract

Germany is falling behind its peers in adopting new digital technologies and financial services offered by non-bank high-tech startups (e.g., FinTech). Using survey data, we analyze which FinTech services households are likely to adopt. Our results indicate that a household’s level of trust and comfort with new technologies, financial literacy, and overall transparency impact its propensity to switch to a FinTech. Specifically, households with low levels of trust, good financial education, and preference for transparency are characterized by a higher probability of adopting FinTech. In contrast, household price perceptions do not appear to significantly impact switching probability.

Keywords: Non-bank financial institutions, FinTech (financial technology), digital banking, financial services, switching behavior, technology acceptance model

JEL Classification: G2, G23, E21, D8

Suggested Citation

Jünger, Moritz and Mietzner, Mark, Banking Goes Digital: The Adoption of FinTech Services by German Households (March 22, 2019). Available at SSRN: https://ssrn.com/abstract=3368133 or http://dx.doi.org/10.2139/ssrn.3368133

Moritz Jünger

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

Mark Mietzner (Contact Author)

Leipzig University of Applied Sciences - HTWK Leipzig ( email )

Leipzig
Germany

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