What Signals Matter for Social Startups? It Depends: The Influence of Gender Role Congruity on Social Impact Accelerator Selection Decisions

56 Pages Posted: 24 Apr 2019 Last revised: 24 May 2019

See all articles by Shu Yang

Shu Yang

City University of New York, Baruch College, Zicklin School of Business, Students

Romi Kher

City University of New York - Narendra Paul Loomba Department of Management

Scott Newbert

affiliation not provided to SSRN

Date Written: April 8, 2019

Abstract

Social impact accelerators (SIAs) seek to select startups with the potential to generate financial returns and social impact. Through the lenses of signaling theory and gender role congruity theory, we examine 2,324 social startups that applied to 123 SIAs globally in 2016 and 2017 and find that SIAs are more likely to accept startups that signal their economic and social credibility. Moreover, while we find that the influence of these signals is strongest when they are congruent with the stereotypes associated with the lead founder’s gender, men seem to experience better outcomes from gender incongruity than women.

Note: Acknowledgements: The authors thank the Lawrence N. Field Center for Entrepreneurship at Baruch College, City University of New York, for its financial support of this research.

Keywords: gender role congruity theory, signaling theory, social entrepreneurship, social impact accelerators, social startups

Suggested Citation

Yang, Shu and Kher, Romi and Newbert, Scott, What Signals Matter for Social Startups? It Depends: The Influence of Gender Role Congruity on Social Impact Accelerator Selection Decisions (April 8, 2019). Journal of Business Venturing, Forthcoming; Baruch College Zicklin School of Business Research Paper No. 2019-05-05. Available at SSRN: https://ssrn.com/abstract=3368492

Shu Yang (Contact Author)

City University of New York, Baruch College, Zicklin School of Business, Students ( email )

17 Lexington Ave., Box B10-225
NYC, NY 10010
United States

Romi Kher

City University of New York - Narendra Paul Loomba Department of Management

NY
United States

Scott Newbert

affiliation not provided to SSRN

No Address Available

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