On the Use of Computer-Aided Text Analysis in International Business Research

43 Pages Posted: 8 May 2019

See all articles by René Belderbos

René Belderbos

University of Leuven (KUL) - Department of Managerial Economics, Strategy and Innovation; Maastricht University - Department of Organization & Strategy

Marcelina Grabowska

KU Leuven - Department of Management, Strategy & Innovation

Bart Leten

KU Leuven - Faculty of Business and Economics (FEB)

Stijn Kelchtermans

KU Leuven - Department of Management, Strategy & Innovation; KU Leuven

Nazlihan Ugur

KU Leuven - Department of Management, Strategy & Innovation

Date Written: 2017

Abstract

This paper demonstrates the potential of computer-aided text analysis (CATA) as a technique to operationalize hard-to-measure constructs in international business research, provided that a rigorous set of validity tests is applied. CATA allows performing content analyses on large textual databases by constructing indicators using deductively and inductively derived keywords. We show the critical validity steps that have to be followed to arrive at valid CATA indicators. We illustrate the CATA technique through an application to the concept of global mindset, which has received substantial attention in the international business and strategy literature. We conclude that CATA analysis is a valuable method for international business research, but that its potential can only be unleashed with proper procedures and due attention to construct validity.

Keywords: content analysis, computer aided text analysis (CATA), global strategy, multinational firms, global mindset

Suggested Citation

Belderbos, Rene and Grabowska, Marcelina and Leten, Bart and Kelchtermans, Stijn and Ugur, Nazlihan, On the Use of Computer-Aided Text Analysis in International Business Research (2017). Available at SSRN: https://ssrn.com/abstract=3369453 or http://dx.doi.org/10.2139/ssrn.3369453

Rene Belderbos (Contact Author)

University of Leuven (KUL) - Department of Managerial Economics, Strategy and Innovation ( email )

Naamsestraat 69
Leuven, B-3000
Belgium
+32 16 32 6912 (Phone)
+32 16 32 6732 (Fax)

Maastricht University - Department of Organization & Strategy ( email )

P.O. Box 616
Maastricht, 6200 MD
Netherlands

Marcelina Grabowska

KU Leuven - Department of Management, Strategy & Innovation ( email )

Naamsestraat 69 bus 3500
Leuven, 3000
Belgium

HOME PAGE: http://https://feb.kuleuven.be/Marcelina.Grabowska

Bart Leten

KU Leuven - Faculty of Business and Economics (FEB) ( email )

Naamsestraat 69
Leuven, B-3000
Belgium

Stijn Kelchtermans

KU Leuven - Department of Management, Strategy & Innovation ( email )

Warmoesberg 26
Brussels, 1000
Belgium

HOME PAGE: http://https://feb.kuleuven.be/Stijn.Kelchtermans/

KU Leuven ( email )

Naamsestraat 69
Leuven, B-3000
Belgium

HOME PAGE: http://feb.kuleuven.be/eng/fetew/medewerker/userpage.aspx?PID=759

Nazlihan Ugur

KU Leuven - Department of Management, Strategy & Innovation ( email )

Naamsestraat 69 bus 3500
Leuven, 3000
Belgium

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
9
Abstract Views
269
PlumX Metrics