Digital Disruption Design for Startups

6 Pages Posted: 7 May 2019 Last revised: 16 Sep 2019

Date Written: April 13, 2019


The D3 model is a stage gate process with decision points at the end of each stage. Each stage is an iterative process of making decisions, testing hypothesis, validating assumptions, and learning. Therefore, we provide a set of decision possibilities for each dimension and metrics for making progress measurable.

The D3 model can be applied for various stakeholders, such as startups building their business or corporates trying to define their digital future. In addition, it can help incubators, accelerators, and investors monitor their startups progress.

Keywords: innovation, business model, digital

JEL Classification: M13

Suggested Citation

Dellermann, Dominik, Digital Disruption Design for Startups (April 13, 2019). Available at SSRN:

Dominik Dellermann (Contact Author)

vencortex ( email )

Universitätsplatz 12
Kassel, 34127

University of St Gallen ( email )

Dufourstrasse 50
St Gallen, 5000

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