Strategies for Integrating Farmers into Modern Vegetable Supply Chains in Vietnam: Farmer Attitudes and Willingness to Accept

17 Pages Posted: 18 Apr 2019

See all articles by Hung Duy Pham

Hung Duy Pham

Foreign Trade University (FTU)

Lin Crase

La Trobe University - Business School

Bethany Cooper

University of South Australia - UniSA Business School

Michael Burton

The University of Western Australia

Date Written: April 2019

Abstract

In Vietnam, the development of so‐called ‘modern’ vegetable supply chains is receiving considerable interest amongst researchers and governments. This interest partly stems from the view that enhancements in food safety can be achieved if farmers are willing to adopt supply chains that are often associated with ‘western’ forms of retailing. Our study investigates farmers’ willingness to change to two ‘modern’ alternatives – a supply model based on cooperatives and another based on investors facilitating the change. Using discrete choice data drawn from 412 farmers, mixed logit models in willingness to pay space are developed that reveal the relative importance of different drivers of change. The paper offers insights that can inform governments about the incentives required to bring about change. In addition, the paper illustrates the novel application of a choice experiment to enumerating the perceived costs of changes in vegetable supply chains.

Keywords: contract farming, discrete choice experiment, supply chain management, Vietnam, willingness to pay space

Suggested Citation

Pham, Hung Duy and Crase, Lin and Cooper, Bethany and Burton, Michael, Strategies for Integrating Farmers into Modern Vegetable Supply Chains in Vietnam: Farmer Attitudes and Willingness to Accept (April 2019). Australian Journal of Agricultural and Resource Economics, Vol. 63, Issue 2, pp. 265-281, 2019, Available at SSRN: https://ssrn.com/abstract=3373953 or http://dx.doi.org/10.1111/1467-8489.12293

Hung Duy Pham (Contact Author)

Foreign Trade University (FTU)

91 Chua Lang St
Dong Da District
Hanoi, Hochiminh city 10000
Vietnam

Lin Crase

La Trobe University - Business School ( email )

La Trobe University
Bundoora, Victoria, Victoria 3083
Australia
+61 02 60 583834 (Phone)
+61 02 60 583833 (Fax)

HOME PAGE: http://www.dbus.aw.latrobe.edu.au/wcb/schools/BUS/

Bethany Cooper

University of South Australia - UniSA Business School

Adelaide, South Australia 5001
Australia

Michael Burton

The University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia

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