50 Ways to Make Media Pay

What's New In Publishing (2019)

48 Pages Posted: 28 May 2019

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: March 18, 2019

Abstract

Originally published by What’s New in Publishing and sponsored by Sovrn, this report is divided into six chapters which underpin the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events, and ecommerce.

It finishes with a look at the new emerging methods that publishers are beginning to use and experiment with successfully.

The report also comes with a comprehensive appendix that links to stories featuring case studies and examples of all the revenue strategies covered.

Keywords: business models, publishing, publishers, media, revenue, paywalls, subscriptions, advertising, ad-free models, events, ecommerce

JEL Classification: M30, M31, M37, M00

Suggested Citation

Radcliffe, Damian, 50 Ways to Make Media Pay (March 18, 2019). What's New In Publishing (2019), Available at SSRN: https://ssrn.com/abstract=3374164

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
Colum Drive
Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
37
Abstract Views
357
PlumX Metrics