Features of Forming Corporate Image

The IIER - 517th International Conference on Law and Political Science(ICLPS) CHENNAI, Tamil Nadu, India 23rd-24th April 2019

7 Pages Posted: 23 May 2019

See all articles by Mariia Rubtcova

Mariia Rubtcova

North- West Institute of Management-branch of RANEPA

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus

Date Written: April 23, 2019

Abstract

The paper is devoted to the analysis of features of forming corporate image.We consider the image of a firm as primarily idea of the profile, type of activity of the firm, what and how the company does, about the quality of its goods and services, their features.

The authors identifies eight components of corporate image:

1. the image of the product (service);

2. consumer image of the goods;

3. the internal image of the organization;

4. image of the founder and (or) the main leaders of the organization;

5. the image of the staff, which is a collective, generalized image of the staff;

6. a visual image of the organization;

7. social image of the organization;

8. the business image of the organization - ideas about the organization as a subject of a certain activity.

We made the conclusion that the process of development of the image must be continuous. Organizations must use a variety of methods and tools in the process of building and developing their image. The importance of the image is obvious because it helps the organization achieve the desired results.

Suggested Citation

Rubtcova, Mariia and Pavenkov, Oleg, Features of Forming Corporate Image (April 23, 2019). The IIER - 517th International Conference on Law and Political Science(ICLPS) CHENNAI, Tamil Nadu, India 23rd-24th April 2019, Available at SSRN: https://ssrn.com/abstract=3376958

Mariia Rubtcova (Contact Author)

North- West Institute of Management-branch of RANEPA ( email )

St.Petersburg
Russia

Oleg Pavenkov

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) - Moscow Campus ( email )

Moscow, 119571
Russia

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