How Big Data Can Transform Outcomes and Opportunities

15 Pages Posted: 26 Apr 2019

See all articles by Betsy Gelb

Betsy Gelb

University of Houston - C.T. Bauer College of Business

Deva Rangarajan

Ball State University

Heli Hallikainen

University of Eastern Finland

Tommi Laukkanen

University of Eastern Finland

Date Written: April 15, 2019

Abstract

The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but considering giving it away instead and selling analytics that flag danger signs using 18 years of archival data. The authors conclude that even small firms will find opportunities in big data, likely using consultants rather than employing specialists, and that business as usual will – and should – shift to more creative data usage.

Keywords: big data, digital

Suggested Citation

Gelb, Betsy and Rangarajan, Deva and Hallikainen, Heli and Laukkanen, Tommi, How Big Data Can Transform Outcomes and Opportunities (April 15, 2019). Rutgers Business Review, Vol. 4, No. 1, 2019. Available at SSRN: https://ssrn.com/abstract=3378655

Betsy Gelb (Contact Author)

University of Houston - C.T. Bauer College of Business ( email )

Houston, TX 77204-6021
United States
713-743-4558 (Phone)
713-743-4572 (Fax)

Deva Rangarajan

Ball State University

Muncie, IN 47306-0340
United States

Heli Hallikainen

University of Eastern Finland ( email )

PO Box 111
Joensuu, 80100
Finland

Tommi Laukkanen

University of Eastern Finland ( email )

PO Box 111
Joensuu, 80100
Finland

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