The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐Level Undesirable Outcomes

22 Pages Posted: 30 Apr 2019

See all articles by François Maon

François Maon

Catholic University of Lille - IESEG School of Management

Joëlle Vanhamme

EDHEC Business School - Department of Marketing

Kenneth De Roeck

Catholic University of Louvain (UCL)

Adam Lindgreen

Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical

Valérie Swaen

Catholic University of Louvain (UCL) - School of Management

Date Written: April 2019

Abstract

With a review of literature on corporate social responsibility (CSR) and its micro‐level impacts, this paper proposes an integrative framework to map undesirable relational outcomes of CSR activities on internal (employees) and external (customers) stakeholders. By adopting a paradox‐based perspective, the authors determine that unexpected, adverse stakeholder reactions to CSR are driven primarily by either performing or belonging tensions, related to exchange‐ and identity‐based stakeholder concerns, respectively. Specifically, contextual and personal influences can trigger and explain undesirable relational outcomes of CSR. On this basis, this paper offers a research agenda for developing a more refined understanding of CSR‐related tensions and a more nuanced perspective on the business case for CSR.

Suggested Citation

Maon, François and Vanhamme, Joëlle and De Roeck, Kenneth and Lindgreen, Adam and Swaen, Valérie, The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐Level Undesirable Outcomes (April 2019). International Journal of Management Reviews, Vol. 21, Issue 2, pp. 209-230, 2019. Available at SSRN: https://ssrn.com/abstract=3379883 or http://dx.doi.org/10.1111/ijmr.12198

François Maon (Contact Author)

Catholic University of Lille - IESEG School of Management ( email )

3 Rue de la Digue
Office: A321
Puteaux, 92800
France

Joëlle Vanhamme

EDHEC Business School - Department of Marketing ( email )

France

Kenneth De Roeck

Catholic University of Louvain (UCL)

Place Montesquieu, 3
Louvain-la-Neuve, 1348
Belgium

Adam Lindgreen

Eindhoven University of Technology (TUE) - Department of Accounting, Finance & Marketing Technical ( email )

Den Dolech 2
Paviljoen J. 11
5600 MB Eindhoven
Netherlands

Valérie Swaen

Catholic University of Louvain (UCL) - School of Management ( email )

1 place des Doyens
1348 Louvain-la-Neuve
Belgium

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