The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

27 Pages Posted: 28 May 2019

See all articles by Andre Boik

Andre Boik

University of California, Davis - Department of Economics

Shane M. Greenstein

Harvard University - Technology & Operations Management Unit; National Bureau of Economic Research (NBER)

Jeffrey Prince

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy

Date Written: April 30, 2019

Abstract

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of policy discussions over universal service, data caps, and related policy topics, such as merger analysis. Specifically, we use extensive microdata on user online choice to characterize the demand for the services offered online, which drives a household’s supply of attention. Our data cover a period of time that saw the introduction of many new and notable sites and new devices on which to access them. In our analysis, we assess “how” households supply their attention along various dimensions, such as their concentration of attention across the universe of sites and the amount of attention expenditure per domain visit. Remarkably, we find no change in “how” households allocated their attention despite drastically changing where they allocated it. Moreover, conditional on total attention expenditure, demographics entirely fail to predict our key measures of attention allocation decisions. We highlight several important implications, for policy and beyond, stemming from the persistence and demographic orthogonality of our novel attention measures.

Keywords: Online attention, Universal service, Competition policy, Internet, Broadband

JEL Classification: L96, L44, D12

Suggested Citation

Boik, Andre and Greenstein, Shane M. and Prince, Jeffrey, The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy (April 30, 2019). Available at SSRN: https://ssrn.com/abstract=3380318 or http://dx.doi.org/10.2139/ssrn.3380318

Andre Boik

University of California, Davis - Department of Economics ( email )

One Shields Drive
Davis, CA 95616-8578
United States

Shane M. Greenstein

Harvard University - Technology & Operations Management Unit ( email )

Boston, MA 02163
United States

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Jeffrey Prince (Contact Author)

Indiana University - Kelley School of Business - Department of Business Economics & Public Policy ( email )

Bloomington, IN 47405
United States

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