Platform Ad Archives: Promises and Pitfalls

19 Pages Posted: 9 Jun 2019 Last revised: 9 Aug 2019

See all articles by Paddy Leerssen

Paddy Leerssen

University of Amsterdam - Institute for Information Law (IViR)

Jef Ausloos

University of Amsterdam - Institute for Information Law (IViR)

Brahim Zarouali

University of Amsterdam - Amsterdam School of Communications Research (ASCoR)

Natali Helberger

University of Amsterdam - Institute for Information Law (IViR)

Claes H. de Vreese

University of Amsterdam

Date Written: April 30, 2019

Abstract

This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.

Keywords: Advertising, Micro-targeting, Platforms, Transparency, Accountability, Governance, API, Politics, Facebook, Google, Twitter, Disinformation

Suggested Citation

Leerssen, Paddy and Ausloos, Jef and Zarouali, Brahim and Helberger, Natali and de Vreese, Claes H., Platform Ad Archives: Promises and Pitfalls (April 30, 2019). Available at SSRN: https://ssrn.com/abstract=3380409 or http://dx.doi.org/10.2139/ssrn.3380409

Paddy Leerssen (Contact Author)

University of Amsterdam - Institute for Information Law (IViR) ( email )

Rokin 84
Amsterdam, 1012 KX
Netherlands

Jef Ausloos

University of Amsterdam - Institute for Information Law (IViR) ( email )

Roeterseilandcampus, Building A, 5th floor
Nieuwe Achtergracht 166
Amsterdam, Noord-Holland 1018 WV
Netherlands

HOME PAGE: http://ivir.nl

Brahim Zarouali

University of Amsterdam - Amsterdam School of Communications Research (ASCoR) ( email )

Amsterdam, 1018 WB
Netherlands

Natali Helberger

University of Amsterdam - Institute for Information Law (IViR) ( email )

Rokin 84
Amsterdam, 1012 KX
Netherlands

Claes H. De Vreese

University of Amsterdam ( email )

Spui 21
Amsterdam, 1018 WB
Netherlands
+31 20 525 2426/3680 (Phone)

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