Business Information Sciences With Special Reference to the Digital Marketing and SEO as a Field of Study

Abstract

Information Science is changing and increasing day by day. The applications and integration of Technologies and Computing components leads the nature of Information Science. In early days Information Science was mainly concentrated in the manual documentation and information management techniques and tools and gradually the concept has been changed and shifted towards automation systems. The application of IT and Computing including Information Management is simply Information Science. The increasing role of Information Science in different field leads the development of various other domains viz. Health Information Science, Geo Information Science, Business Information Science etc. The domain of Business Information Sciences is a large field and in terms of techniques and tools it is deals with Business Intelligence, Enterprise Resource Planning, Business and Data warehousing, Search Engine Optimization, Business Analytics etc. In smaller context it is called as Business Informatics. Hence it is also related with the areas of E Business, E Commerce, Digital/E Marketing etc. Among the areas of Business Information Science Search Engine Optimization and Digital Marketing are emerging rapidly and this study shows the emerging context of offering the area as a program of study. Moreover the paper provides an overview of other areas uses in Business Information Science including its nature.

Keywords: Business Informatics, Business IT, Information Science and Technology, Digital Marketing, SEO, Educational Programs, India, Development, Private Universities