The Impact of Muslim Personality Traits on Sales Performance in Islamic Banks

Abstract

The aim of the current research is to deepen the sales performance in Islamic banks from an Islamic perspective. Regardless of decades of ongoing analysis and rising importance, research on Sales performance has ignored religious elements essential in daily life responsibilities. Islamic personality traits remain largely unstudied. Therefore, this research examines The Impact of Muslim Personality Traits on Sales Performance in Islamic Banks of Karachi, Pakistan. Likert-scale Questionnaire survey was used for collecting data from 250 customers. Taqwa, Forgiveness and truth have been used as variables. Reliability, Factor and regression techniques have been applied for estimation. Result shows that all factors are reliable, grouping of questionnaire items are accurate and there is significant positive effect of Taqwa, forgiveness and truth on sales performance.

Keywords: Muslim Personality Traits, Sales Performance, Taqwa, Forgiveness, Truth, Promise