A Study of Economic Aspects of FM Radio Channels in India
International Journal for Administration in Management, Commerce and Economics, Volume 1, Issue 7, Pages 87–90, 09 January 2016, ISSN (2347 – 9558)
Posted: 24 May 2019
Date Written: January 9, 2016
This paper starts by highlighting the recent auctions held in India with a brief detailing on the bidding made by different private players. The paper then proceeds by explaining the growth story of radio communication in India, also highlighting the time spent on radio. The study further progresses by detailing the existing FM radio channels; brands, companies, their revenue and market share in India. Lastly, the paper focuses on the growth rate especially in increasing the bundle of number of channels by various prevalent private market players.
Keywords: Radio Communication, FM Channels, Market Share, Radio Revenues, Channel Growth Rate
JEL Classification: A00, A10, A20, B00, M00, N00, O00, P00, Z10
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