A Study of Economic Aspects of FM Radio Channels in India

International Journal for Administration in Management, Commerce and Economics, Volume 1, Issue 7, Pages 87–90, 09 January 2016, ISSN (2347 – 9558)

Posted: 24 May 2019

See all articles by Priyanka Wandhe

Priyanka Wandhe

Rashtrasant Tukdoji Maharaj Nagpur University

Date Written: January 9, 2016

Abstract

This paper starts by highlighting the recent auctions held in India with a brief detailing on the bidding made by different private players. The paper then proceeds by explaining the growth story of radio communication in India, also highlighting the time spent on radio. The study further progresses by detailing the existing FM radio channels; brands, companies, their revenue and market share in India. Lastly, the paper focuses on the growth rate especially in increasing the bundle of number of channels by various prevalent private market players.

Keywords: Radio Communication, FM Channels, Market Share, Radio Revenues, Channel Growth Rate

JEL Classification: A00, A10, A20, B00, M00, N00, O00, P00, Z10

Suggested Citation

Wandhe, Priyanka, A Study of Economic Aspects of FM Radio Channels in India (January 9, 2016). International Journal for Administration in Management, Commerce and Economics, Volume 1, Issue 7, Pages 87–90, 09 January 2016, ISSN (2347 – 9558). Available at SSRN: https://ssrn.com/abstract=3387230

Priyanka Wandhe (Contact Author)

Rashtrasant Tukdoji Maharaj Nagpur University ( email )

Chhatrapati Shivaji Maharaj Administrative
Premises Ravindranath Tagore Marg
Nagpur, Maharashtra 440001
India

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