Datamining for Gold: Social Media and Social Capital in a Postnational Global Market

39 N. KY. L. Rev. 2 (2012)

26 Pages Posted: 4 Jun 2019

See all articles by Susan Stephan

Susan Stephan

NSU Shepard Broad College of Law

Date Written: June 18, 2012


Tools of social media are becoming the most prevalent venues for online content sharing and creation worldwide. Both the manner in which the online social interaction of individuals and groups is targeted through marketing based on Internet behavioral tracking, and the use of the resulting data that is mined through tracking, ultimately can affect the way diverse groups of people perceive and interact with each other. Behavioral tracking online also has economic ramifications based on the end-use of mined data. As the enormous financial incentive to gain control of the globalized Internet society and its goldmine of data become obvious, the attempts at regulation and laws that control the environment become at the same time critical and overwhelming

The consequences of online regulations on the long-term well-being of the world economy are potentially endless. I will examine the small portion of the socio-legal significance of online member communities in the global market that relates to social and economic capital created by online networking and associated datamining. I also will briefly discuss a few trends of the developing laws of the Internet society in today’s globalized environment.

Keywords: data, mining, economic, globalization, global, privacy, law, legal, regulation, internet, online, tracking, technologies, behavioral, advertising, social media

JEL Classification: H13, H40, H41, H44, H54, K00, K20, K30, K40, K49, M14, M15, M21, M38, Z1

Suggested Citation

Stephan, Susan, Datamining for Gold: Social Media and Social Capital in a Postnational Global Market (June 18, 2012). 39 N. KY. L. Rev. 2 (2012). Available at SSRN:

Susan Stephan (Contact Author)

NSU Shepard Broad College of Law ( email )

3305 College Avenue
Davie, FL 33314
United States
9542626289 (Phone)


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