Regulating Online Advertising for Gambling- Once the Genie Is Out of the Bottle…
24 Pages Posted: 22 May 2019
Date Written: May 5, 2019
The Article focuses on advertising for online gambling products on social media platforms and examines advertising practices from the viewpoint of consumer fairness. This article is not about the content restrictions placed on advertisements for online gambling, but instead examines transparency requirements as to who is behind the communication and who the communication is targeted at, and in particular the traditional media distinction between editorial content and advertising in the age of web 2.0.
Keywords: Social Media, Advertising, Ad Exchanges, Consumer Fairness, Artificial Intelligence, Gambling
JEL Classification: K
Suggested Citation: Suggested Citation