Regulating Online Advertising for Gambling- Once the Genie Is Out of the Bottle…

24 Pages Posted: 22 May 2019

See all articles by Julia Hörnle

Julia Hörnle

Queen Mary University of London, School of Law

Maria José Schmidt-Kessen

Copenhagen Business School - CBS Law

Alan Littler

Independent

Eranjan Padumadasa

Queen Mary University of London

Date Written: May 5, 2019

Abstract

The Article focuses on advertising for online gambling products on social media platforms and examines advertising practices from the viewpoint of consumer fairness. This article is not about the content restrictions placed on advertisements for online gambling, but instead examines transparency requirements as to who is behind the communication and who the communication is targeted at, and in particular the traditional media distinction between editorial content and advertising in the age of web 2.0.

Keywords: Social Media, Advertising, Ad Exchanges, Consumer Fairness, Artificial Intelligence, Gambling

JEL Classification: K

Suggested Citation

Hörnle, Julia and Schmidt-Kessen, Maria José and Littler, Alan and Padumadasa, Eranjan, Regulating Online Advertising for Gambling- Once the Genie Is Out of the Bottle… (May 5, 2019). Available at SSRN: https://ssrn.com/abstract=3389996 or http://dx.doi.org/10.2139/ssrn.3389996

Julia Hörnle (Contact Author)

Queen Mary University of London, School of Law ( email )

67-69 Lincoln’s Inn Fields
London, WC2A 3JB
United Kingdom

Maria José Schmidt-Kessen

Copenhagen Business School - CBS Law ( email )

Porcelaenshave 18B, 1
Frederiksberg 2000
Denmark

Alan Littler

Independent ( email )

No Address Available

Eranjan Padumadasa

Queen Mary University of London ( email )

School of Economics and Finance
Mile End Road
London, E1 4NS
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
63
Abstract Views
345
rank
351,237
PlumX Metrics