Innovative Events

78 Pages Posted: 21 May 2019

See all articles by Max Nathan

Max Nathan

University College London; Centre for Economic Performance

Anna Rosso

University of Milan


We take a fresh look at firms' innovation-productivity linkages, using novel data capturing new aspects of innovative activity. We combine UK administrative microdata, media and website content to develop experimental metrics – new product/service launches – for a large panel of SMEs. Extensive validation and descriptive exercises show that launches complement patents, trademarks and innovation surveys. We also establish connections between launches and previous innovative activity. We then link IP, launches and productivity, controlling for media exposure and firm heterogeneity. Launch activity is associated with higher SME productivity, especially in the service sector. High-quality launches and medium-size firms help drive this result.

Keywords: innovation, productivity, ICT, data science

JEL Classification: C55, L86, O81

Suggested Citation

Nathan, Max and Rosso, Anna, Innovative Events. Available at SSRN: or

Max Nathan (Contact Author)

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

Centre for Economic Performance ( email )

Houghton Street
London WC2A 2AE
United Kingdom

Anna Rosso

University of Milan ( email )

Via Conservatorio 7
Milano, 20122

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