Corporate Governance-based Evaluation of Alternative Distribution Channels in the Turkish Banking Sector Using Quality Function Deployment with an Integrated Fuzzy MCDM Method

Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities, IGI Global, Apr 15, 2019; ISBN 9781522580041

17 Pages Posted: 6 Jun 2019

See all articles by Hasan Dinçer

Hasan Dinçer

Beykent University

Mustafa Tevfik Kartal

Borsa Istanbul

Serhat Yüksel

Istanbul Medipol University

Gökhan Alpman

Istanbul Medipol University

Date Written: April 1, 2019

Abstract

The aim of the study is to evaluate the effect of corporate governance in alternative distribution channels for Turkish banking sector. For this purpose, an integrated fuzzy MCDM model is structured to analyze the multi-dimensional effects of corporate governance for ranking the performance of alternative distribution channels by using the phases of quality function deployment. The method is constructed with the hybrid model by considering the fuzzy DEMATEL and fuzzy TOPSIS. Initially, the consumer needs and other internal and external factors that present the dimensions of the corporate governance are defined to analyze the results using the quality function deployment approach and then, the fuzzy DEMATEL method is used for the weights of dimensions for each perspective of house of quality. The fuzzy TOPSIS is used for ranking the alternative distribution channels in Turkish banking sector. It is concluded that in Turkish banking sector, branch is most preferred alternative distribution channel whereas the importance of ATM and social media is very low in comparison with the others. Hence, it is believed that using other channels, such as social media and ATM, has an increasing effect in order to increase the effectiveness of the banking sector. Therefore, it can be said that necessary infrastructure should be provided to attract the attention of the parties to make banking transactions through social media and ATMs.

Keywords: Turkey; Banking Sector; Corporate Governance; Quality Function Deployment; Fuzzy DEMATEL; Fuzzy TOPSIS

Suggested Citation

Dinçer, Hasan and Kartal, Mustafa Tevfik and Yüksel, Serhat and Alpman, Gökhan, Corporate Governance-based Evaluation of Alternative Distribution Channels in the Turkish Banking Sector Using Quality Function Deployment with an Integrated Fuzzy MCDM Method (April 1, 2019). Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities, IGI Global, Apr 15, 2019; ISBN 9781522580041, Available at SSRN: https://ssrn.com/abstract=3391041

Hasan Dinçer

Beykent University ( email )

Istanbul, 34500
Turkey

Mustafa Tevfik Kartal (Contact Author)

Borsa Istanbul ( email )

Reşitpaşa Mah. Borsa İstanbul Cad. No: 4
Borsa İstanbul Cad. No: 4
Istanbul, 34467
Turkey

Serhat Yüksel

Istanbul Medipol University ( email )

Kavacık Mah. Ekinciler Cad. No.19 Kavacık Kavşağı
Beykoz
Istanbul, 34810
Turkey

Gökhan Alpman

Istanbul Medipol University

Kavacık Mah. Ekinciler Cad. No.19 Kavacık Kavşağı
Beykoz
Istanbul, 34810
Turkey

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