Components of Attentional Effort for Repeated Tasks

62 Pages Posted: 19 Jun 2019 Last revised: 15 May 2020

See all articles by Andres Musalem

Andres Musalem

Universidad de Chile

Ricardo Montoya

University of Chile - Industrial Engineering

Martin Meißner

Zeppelin University

Joel C. Huber

Duke University - Fuqua School of Business

Date Written: May 14, 2020

Abstract

This paper identifies four attentional processes that increase efficiency and accuracy in repeated lexicographic tasks using an instructed strategy approach. We propose a framework to decompose attentional effort used to make a decision into four components: Orientation, Wrong Target, Duration, and Repetition. Orientation assesses attention to decision rules and the location of relevant information. Wrong Target measures wasted effort on unneeded information. Duration gauges time spent on each piece of needed information. Repetition measures the number of views on each relevant item. Greater Orientation is associated with lower effort in other components and increased accuracy. Repetition is most variable across individuals but generates the greatest improvement with practice. Duration is less affected by the other components and shows minimal improvement with experience. Finally, Wrong Target is similarly resistant to practice, but it is the only component strongly and positively associated with making errors.

Keywords: Eye tracking, Repetitive tasks, Learning, Task performance, Seemingly unrelated regressions, Bayesian Statistics, Behavioral Decision Making, Decision Analysis

JEL Classification: D03, D83, D87

Suggested Citation

Musalem, Andres and Montoya, Ricardo and Meißner, Martin and Huber, Joel C., Components of Attentional Effort for Repeated Tasks (May 14, 2020). Available at SSRN: https://ssrn.com/abstract=3393143 or http://dx.doi.org/10.2139/ssrn.3393143

Andres Musalem (Contact Author)

Universidad de Chile ( email )

Beauchef 851
Santiago
Chile

HOME PAGE: http://www.dii.uchile.cl/~amusalem

Ricardo Montoya

University of Chile - Industrial Engineering ( email )

República 701
Santiago
Chile

Martin Meißner

Zeppelin University ( email )

Am Seemoser Horn 20
Friedrichshafen, 88045
Germany

HOME PAGE: http://https://www.zeppelin-university.com/chairs/marketing/index.php

Joel C. Huber

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
919-660-7785 (Phone)

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