Challenges of the Digital Age: The Relevant Product Market Definition in Online and Offline Sales

The Second Academic Gift Book of ELIG Gürkaynak Attorneys-at-Law on Selected Contemporary Competition Law Matters, 217-248 (2019), ISBN: 978-605-315-352-8

42 Pages Posted: 29 Jun 2019

See all articles by Gonenc Gurkaynak

Gonenc Gurkaynak

ELIG Gürkaynak Attorneys-at-Law

Büşra Aktüre

ELIG Gürkaynak Attorneys-At-Law; Istanbul Bilgi University, Faculty of Law, Students

Sıla Çoşkunoğlu

ELIG Gürkaynak Attorneys-At-Law

Date Written: Mart 2019

Abstract

The rise of e-commerce has been on the agenda of competition authorities ever since it started blending online and offline marketplaces and puzzling enforcers in terms of assessing the competitive interaction between online and offline sales. Indeed, technological developments have led firms to establish hybrid distribution channels and offer their goods and services both online and offline, which eventually raised the question on whether online and offline sales fall within the same product market.

Although no clear-cut rule exists in defining the relevant product market for cases involving both online and offline retail, recent precedents of various competition authorities have revealed the evolution in their approaches to the substitutability of online and offline channel.

Keywords: competition, market definition, e-commerce, online and offline sales

JEL Classification: K21, L81, L40

Suggested Citation

Gurkaynak, Gonenc and Aktüre, Büşra and Çoşkunoğlu, Sıla, Challenges of the Digital Age: The Relevant Product Market Definition in Online and Offline Sales (Mart 2019). The Second Academic Gift Book of ELIG Gürkaynak Attorneys-at-Law on Selected Contemporary Competition Law Matters, 217-248 (2019), ISBN: 978-605-315-352-8, Available at SSRN: https://ssrn.com/abstract=3394903

Gonenc Gurkaynak (Contact Author)

ELIG Gürkaynak Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

Büşra Aktüre

ELIG Gürkaynak Attorneys-At-Law ( email )

Yıldız Mah. Çitlenbik Sk. No:12
İstanbul, 34349
Turkey

Istanbul Bilgi University, Faculty of Law, Students ( email )

Kurtuluş Deresi Caddesi, Yahya Köprüsü Sokak No: 1
34440 Dolapdere, Beyoğlu
Istanbul
Turkey

Sıla Çoşkunoğlu

ELIG Gürkaynak Attorneys-At-Law ( email )

Yıldız Mah. Çitlenbik Sk. No:12
İstanbul, 34349
Turkey

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
19
Abstract Views
160
PlumX Metrics