Corporate Social Responsibility in Nigeria and Rural Youths in Sustainable Traditional Industries Livelihood in Oil Producing Communities

A G D I Working Paper WP/19/030

29 Pages Posted: 18 Jun 2019

See all articles by Joseph Uduji

Joseph Uduji

University of Nigeria, Nsukka, Nigeria

Elda N. Okolo-Obasi

Development Strategy Centre Nigeria

Date Written: June 10, 2019

Abstract

Since the first oil well was drilled in Nigeria, traditional economies have suffered neglect, and rural youths do not see a future for themselves in traditional industries livelihood (TIL). We examine the impact of corporate social responsibility (CSR) of multinational oil companies (MOCs) on youths’ participation in TIL. A total of 1200 youths were sampled across the rural Niger Delta. Results from the use of a logit model indicate a significant relationship between CSR and TIL. The findings suggest increased general memorandum of understanding (GMoU) interventions in canoe-carving, pottery-making, cloth-weaving, mat-making, and basket-weaving to revive the traditional economic activities in Nigeria.

Keywords: corporate social responsibility; multinational oil companies; rural youths; traditional industries livelihood; logit model; Nigeria

JEL Classification: J43; O40; O55; Q10

Suggested Citation

Uduji, Joseph and Okolo-Obasi, Elda N., Corporate Social Responsibility in Nigeria and Rural Youths in Sustainable Traditional Industries Livelihood in Oil Producing Communities (June 10, 2019). A G D I Working Paper WP/19/030, Available at SSRN: https://ssrn.com/abstract=3402032 or http://dx.doi.org/10.2139/ssrn.3402032

Joseph Uduji (Contact Author)

University of Nigeria, Nsukka, Nigeria

Department of Marketing
Enugu, Enugu +234
Nigeria

Elda N. Okolo-Obasi

Development Strategy Centre Nigeria ( email )

84Nza Street Independence Layout Enugu
Enugu, 400001
Nigeria
08063631111 (Phone)
400001 (Fax)

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