Public Policy Limitations on Trademark Subject Matter: A U.S. Perspective

The Cambridge Handbook on International and Comparative Trademark Law (Irene Calboli & Jane C. Ginsburg, eds., Cambridge University Press 2020)

American University, WCL Research Paper No. 2019-13

18 Pages Posted: 19 Jun 2019 Last revised: 1 Feb 2021

See all articles by Christine Haight Farley

Christine Haight Farley

American University - Washington College of Law

Date Written: 2020

Abstract

This chapter provides an overview of the public policy limitations on trademark subject matter under U.S. law. This is an area of law that had been fairly stable until recently. The U.S. Supreme Court’s 2017 decision striking down the prohibition on registering disparaging marks and its 2019 decision striking down the prohibition on registering immoral and scandalous marks may prompt a larger reexamination of the policy justifications for denying trademark registration.

Keywords: trademark law, First Amendment law, trademark registration, content regulation, public policy, disparaging marks, immoral and scandalous marks

Suggested Citation

Farley, Christine Haight, Public Policy Limitations on Trademark Subject Matter: A U.S. Perspective (2020). The Cambridge Handbook on International and Comparative Trademark Law (Irene Calboli & Jane C. Ginsburg, eds., Cambridge University Press 2020), American University, WCL Research Paper No. 2019-13, Available at SSRN: https://ssrn.com/abstract=3402490

Christine Haight Farley (Contact Author)

American University - Washington College of Law ( email )

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United States
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202-274-0830 (Fax)

HOME PAGE: http://wcl.american.edu/faculty/farley

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