Green Marks

Research Handbook on Intellectual Property and Climate Change (Joshua Sarnoff, ed., Edward Elgar 2016)

18 Pages Posted: 20 Jun 2019 Last revised: 14 Oct 2019

See all articles by Christine Haight Farley

Christine Haight Farley

American University - Washington College of Law

Date Written: 2016

Abstract

This chapter addresses the proliferation of green marks (both trademarks and certification marks) and the role that they may play in addressing climate change. It emphasizes the important role played by consumers and their buying power, so long as consumers possess good information about environmental standards and companies adhere to those standards, in forcing companies to meet environmental standards. But it also addresses the problem of “green fatigue” and “greenwashing” as consumers become overwhelmed with insufficiently regulated information regarding environmental compliance. The chapter also discusses barriers to registration of eco-friendly marks and recommendations for improving the informational value of green certification marks.

Keywords: trademark law, certification marks, climate change, green fatigue, greenwashing, intellectual property

Suggested Citation

Farley, Christine Haight, Green Marks (2016). Research Handbook on Intellectual Property and Climate Change (Joshua Sarnoff, ed., Edward Elgar 2016), Available at SSRN: https://ssrn.com/abstract=3403741

Christine Haight Farley (Contact Author)

American University - Washington College of Law ( email )

4300 Nebraska Avenue, NW
Washington, DC 20016
United States
202-274-4171 (Phone)
202-274-0830 (Fax)

HOME PAGE: http://wcl.american.edu/faculty/farley

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