The Role and Importance of Social Media on Women Entrepreneurship

24 Pages Posted: 26 Jun 2019

Date Written: May 28, 2019


The role and importance of social media on women entrepreneurship is the purpose of this research to provide a philosophical discussion of various work of women entrepreneurs using social media as their primary tools for their businesses. Nearly it has been two decades of social media which are powerful tools to communicate with friends and family with limitless connectivity globally. Never before we had access around the world as compare to these days with the help of social media and it’s a decade which social media became nearly parts of everyone’s life and if we see the statistics of developed and under-developing countries where more than 70 to 80 percent of their papulation are using internet and most these are new adults between 18 to 35 years old and these adults spend most of these are time on the internet and social media searching for information, products or chat with friends and family in one the social media platforms; there are countless benefits of social media in our personal and business lives. Social media with the help of new technology pave the ground for millions of people to find online jobs for themselves or create businesses for others globally. Women entrepreneurship are not exception of these big change millions of women used these opportunities and its nearly a decade where women use social media for the business purposes to sell products and services. Moreover, this study provides details on how women use these social media affectively in their businesses and what are the factors which help these individual business women in the online business on social media. In addition, this study shows useful ways to apply for an online business basically business which their first target is social media. This study used quantitative research technique and the data was collected from 250 respondents who use social media as primary tools in Kabul Afghanistan. The data was analyzed with the help of SPSS version 22 and AMOS version 23. The outcomes of this dissertation showed that security and ease of use in social media have no significant effect on women entrepreneurship, on the other hand multi-channel, trust and access ability of social media have positive and perceived effect on women entrepreneurship.

Keywords: Social Media, Women, Instagram, Women Entrepreneurship, Business, Social Media Use, Customers, Online, Products, Growing Business

JEL Classification: M10

Suggested Citation

Merza, Ziauddin, The Role and Importance of Social Media on Women Entrepreneurship (May 28, 2019). Available at SSRN: or

Ziauddin Merza (Contact Author)

Istanbul Aydin University ( email )

Besyol Mahallesi Inonu Caddesi No:40
İstanbul, Kucukcekmece 34295

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