Mindset Transformation of Indian Youth

International Journal of Recent Advances in Psychology & Psychotherapy Vol. 3, Issue 1 - 2019

Posted: 3 Jul 2019 Last revised: 6 Sep 2019

Date Written: June 26, 2019


The role of marketing and Advertisement is never the same. The spectrum of Marketing includes systematic planning, execution activities to produce and sell the product or services, whereas advertisement is just to retain their customers by reminding them about the product continuously and informing the new innovation in the product. Marketing is an umbrella under which Advertising and Public Relations and all the promotional activities fall.

Advertisement creates a brand and an ambassador too. If the sales have already picked up courtesy advertisement then brand loyalty too makes a stronghold. Advertising do have a positive effect on people by making them more aware of their options when they are looking to purchase a product. Ultimately it keeps the viable purchaser well informed. Marketers or produces advocate the positivity in advertisement.

But there is a darker side of the story as well. It has been often contradicted by saying ÔÇťAdvertising encourages wasteful expenditure and increases the burden on the consumer". Apart from this, not all claims by the advertiser are true and unbiased. At times advertisement are quite confusing and takes the viewer or listener akin to mirage. The three major objective of the paper is to analyses the Impact of social television commercials on youth, secondly the effect of Television advertisement on youth purchasing decisions and thirdly to know Accuracy and the claims of Television advertisement.

In some instances, advertisements certainly degrade both the artistic and moral quality of the media because it uses such a language or visual portion that adds to the distaste of the citizens. This paper will give a basic outlook to the Advertising industry for constructive content, which will help customers to think rationally.

Keywords: Fake And Misleading Advertisement, Brand Loyalty, Cut Throat Competition

JEL Classification: Z18, Z33, L12

Suggested Citation

Patel, Keshav, Mindset Transformation of Indian Youth (June 26, 2019). International Journal of Recent Advances in Psychology & Psychotherapy Vol. 3, Issue 1 - 2019. Available at SSRN: https://ssrn.com/abstract=3410213

Keshav Patel (Contact Author)

MGCGVV ( email )


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