Determinants of Bank Selection: An International Student Perspective
Oluwaseyitan, R. C., Hashim, H., & Yusof, R. N. R. (2018). Determinants of Bank Selection: An International Student Perspective. International Journal of Academic Research in Business and Social Sciences, 8(5), 741–761.
21 Pages Posted: 2 Jul 2019
Date Written: June 14, 2018
While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has, however, received little attention in the marketing literature. This study explored the determinants of banking selection, among international students in Malaysian public universities. To achieve an in-depth understanding of this phenomenon and their ranking, a qualitative research methodology was employed, along with Analytical Hierarchy Process (AHP). The findings revealed five determinants out of nine identified from the literature, as the principal determinants of banking selection, among international students. These are (i) the third-party influences, (ii) convenience of location, (iii) availability of the ATM, (iv) quality of service, and (v) financial benefits from saving. The third party influence was considered as the most important determinant, and financial benefits from saving as the least important determinant of banking selection, among international students in Malaysia. The second most important was the convenience of location, followed by the availability of the ATM, and the quality of service respectively. The studies on international student bank selection determinant are scanty in literature, this study, therefore, makes a contribution to the existing knowledge in this field.
Keywords: Bank Selection, International Students, Decision-Making, Malaysia, Analytical Hierarchy Process
JEL Classification: G210, G410, D140, D120, M310
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