Entrepreneurial Marketing: Mexican Cultural Differences

Abstract

Mexico and Canada sandwich the United States to form North America. Although they are only separated by one nation, the way business is handled can vary drastically between the two. The two countries have a good standing relation and have always been able to come to peaceful agreements. This shows that both countries are ethically, strategically, and culturally diverse. Mexico's code of ethics in the business world is a very twisted and complex one. Ever since the conquistadors stepped foot onto Mexican shores, it seems like it's been every man for themselves. Business in Mexico is conducted in a very self-centered, and cocky way. If you need something done, the best bet is to bribe. If you know someone, than knows someone, that knows someone, you can get away with just about anything. Nothing speaks louder than having friends in high places, The corruption is everywhere and it has become part of the culture. There is no integrity, and no trust anywhere. In Canada, things are a little more honorable. Although, recently there has been some light shed on wrongdoings. But these do not compare to what the people in Mexico deal with. Canada has a stricter enforcement and not easily corrupted. Hofstede's six dimensions really fluctuate with these two countries. Mexico scores high in the categories of power distance, masculinity, uncertainty avoidance, and indulgence. This basically means that there is a strict scale of hierarchy, with man power dominating the workforce with not much entry to women. Also there is a sense of avoiding any type of change, there always needs to be a paved path with rules; almost a sense of safe playing. And lastly, no matter what society will always look to make life seem positive and opportunistic, with a sense of happiness and living comfortably no matter what the circumstances are. Canada displays high scores in Individualism and long term orientation. This means that there is a focus on individual success and future. Strategic customer service in both countries comes with respect. Being as serviceable as possible is a key component to success. Keeping those around you as happy as possible will bring good fortunes. In Australia, the Individualist style society tend look after themselves and their direct family only This leads to a high level of ethics and self- accountability. In the current paper we examine differences between the USA, Canada, and Mexico using data from Hofstede's 6 dimensional model.

Keywords: Hofstede, North American Cultural Differences