Does Candidates' Media Exposure Affect Vote Shares? Evidence From Pope Breaking News

42 Pages Posted: 20 Jan 2020 Last revised: 7 Sep 2021

Date Written: July 20, 2020

Abstract

I study the impact of politicians’ media exposure in campaign on their vote
share, exploiting an exogenous change in coverage during the Italian 2013
electoral race. Right before the election, the Pope Benedict XVI suddenly
resigned and broadcast coverage of politics markedly dropped. Only five days
of lower visibility of the right-wing leader and TV tycoon Berlusconi (-26
percentage points) caused a 2 percentage points dip in his vote share, and lead
to his defeat by 0.4 percentage points. Following the TV coverage disruption,
a part of Berlusconi’s electorate resorted to Internet for political news, and
later favored a new party with Internet-centred propaganda.

Keywords: TV Coverage, Media, Politics, Voting

JEL Classification: L82, D72, D83, G14

Suggested Citation

Caprini, Giulia, Does Candidates' Media Exposure Affect Vote Shares? Evidence From Pope Breaking News (July 20, 2020). Available at SSRN: https://ssrn.com/abstract=3413583 or http://dx.doi.org/10.2139/ssrn.3413583

Giulia Caprini (Contact Author)

European University Institute ( email )

Economics Dept- Villa la Fonte
Via delle fontanelle 18
Firenze (Florence), Tuscany 50014
Italy

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