Pope Breaking News: Does Candidates' Visibility On TV Affect Their Vote Share?

60 Pages Posted: 20 Jan 2020

Date Written: October 15, 2019

Abstract

This paper exploits a natural experiment to identify the causal effect of candidates' TV visibility in campaign on vote shares. Before the 2013 Italian general election, Pope Benedict XVI suddenly resigned, and politics TV coverage sharply dropped. The candidate whose communication hinged on TV (Berlusconi) lost 26 percentage points of visibility. This translated into a vote share loss of 2 percentage points, determining his defeat by 0.4 percentage points. The effect of TV visibility on votes is found to be negligible in absolute terms. However, it becomes pivotal in a close election, when information on candidates is more valuable.

Keywords: TV Coverage, Media, Politics, Voting, Business Politician

JEL Classification: L82, D72, D83, G14

Suggested Citation

Caprini, Giulia, Pope Breaking News: Does Candidates' Visibility On TV Affect Their Vote Share? (October 15, 2019). Available at SSRN: https://ssrn.com/abstract=3413583 or http://dx.doi.org/10.2139/ssrn.3413583

Giulia Caprini (Contact Author)

European University Institute ( email )

Economics Dept- Villa la Fonte
Via delle fontanelle 18
Firenze (Florence), Tuscany 50014
Italy

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
61
Abstract Views
778
rank
377,561
PlumX Metrics