The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya

Journal of Economics and Business, Vol.2 No.2, 2019

21 Pages Posted: 3 Jul 2019

See all articles by Eunice Wandiga

Eunice Wandiga

Kenyatta University

James M. Kilika

affiliation not provided to SSRN

Rosemary James

affiliation not provided to SSRN

Date Written: June 25, 2019

Abstract

The purpose of this study was to establish the effect of operations strategy on the performance of management consultancy firms in Nairobi, Kenya. The objectives of the study were: to investigate the effect of resource management, value proposition, facility, and knowledge-based value chain strategies on performance of management consultancy firms in Nairobi, Kenya. The study was conducted among management consultancy firms in Nairobi. The target population for the study was all the 227 management consultancy firms which practice as marketing, human resource, accounting and finance, and operations management consultants in Nairobi out of which 144 were selected using stratified random sampling technique. The study found that resource management, value proposition, and knowledge-based value chain strategies have a significant positive effect on the performance of management consultancy firms while facility strategy has no significant effect on performance on management consultancy firms. The findings raise theoretical implications underpinning strategic management practice and theories. It also raises practical implications to management consultants who are in charge of developing and deploying the operations strategy. The study recommends further research be extended to other consultancy businesses, manufacturing, banking, and insurance sector.

Keywords: Facility Strategy, Management Consultancy Firms, Operations Strategy, Value Proposition Strategy

Suggested Citation

Wandiga, Eunice and Kilika, James M. and James, Rosemary, The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya (June 25, 2019). Journal of Economics and Business, Vol.2 No.2, 2019, Available at SSRN: https://ssrn.com/abstract=3413629 or http://dx.doi.org/10.2139/ssrn.3413629

Eunice Wandiga (Contact Author)

Kenyatta University ( email )

P.O. Box 43844
Nairobi, Nairobi 00100
Kenya

James M. Kilika

affiliation not provided to SSRN

Rosemary James

affiliation not provided to SSRN

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