Analysis of the Utilization of Social Media Platforms and University Students’ Attitudes towards Academic Activities in Cross River State, Nigeria

Owan, V. J. & Robert, A. I. (2019). Analysis of the utilization of social media platforms and university students’ attitudes towards academic activities in Cross River State, Nigeria. Prestige Journal of Education, 2(1), 1–13

13 Pages Posted: 12 Jul 2019

See all articles by Valentine Joseph Owan

Valentine Joseph Owan

University of Calabar (UNICAL)

Igwe Augustine Robert

University of Calabar (UNICAL)

Date Written: June 30, 2019

Abstract

This study analyzed the utilization of social media platforms and university students' attitudes towards academic activities in Cross River State. A descriptive survey research design was adopted for the study. The population of this study comprised all the private and public university students in Cross River State. A sample of 1,600 students, which cuts across the three universities in the area of study, was selected using the convenience sampling technique. A questionnaire (r=.849) and a rating scale (r=.786) were used as the instruments for data collection. Findings emerged amongst others that the utilization status of social media platforms by university students are generally high; the utilization of Facebook, WhatsApp, Instagram, Twitter, WeChat, Skype, Snapchat, Eskimi, Telegram, and YouTube social media platforms have a significant composite influence (F=52.453, p<.05) on university students’ attitudes towards academic activities. Relatively, utilization of Facebook was the highest predictor (t=11.222, β=.232, p<.05), followed by the utilization of WhatsApp (t=11.068, β=.229, p<.05), utilization of Twitter (t=5.977, β=.118, p<.05), and the utilization of Instagram (t=2.772, β=.056, p<.05), in that order. It was recommended that secondary school students should develop positive attitudes towards their academic activities and abhor activities that will lead to a decline in the learning outcomes.

Keywords: Utilization, Social, Media, Facebook, Attitudes, Academic, activities

Suggested Citation

Owan, Valentine Joseph and Robert, Igwe Augustine, Analysis of the Utilization of Social Media Platforms and University Students’ Attitudes towards Academic Activities in Cross River State, Nigeria (June 30, 2019). Owan, V. J. & Robert, A. I. (2019). Analysis of the utilization of social media platforms and university students’ attitudes towards academic activities in Cross River State, Nigeria. Prestige Journal of Education, 2(1), 1–13, Available at SSRN: https://ssrn.com/abstract=3415716

Valentine Joseph Owan (Contact Author)

University of Calabar (UNICAL) ( email )

PMB 1115
Calabar, Cross River State
Nigeria
07062914623 (Phone)

Igwe Augustine Robert

University of Calabar (UNICAL) ( email )

Faculty of Social Sciences
Calabar., AK Cross River State, Nigeria PMB1115
Nigeria

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
9
Abstract Views
105
PlumX Metrics