A Survey on Improving the Web Search Ranking by User Behavior Information

International Journal of Computer Science & CommunicationVol. 1, No. 2, July-December 2010, pp. 105-108

4 Pages Posted: 15 Jul 2019

See all articles by Mohamed Husain

Mohamed Husain

Azad Institute of Engineering and Technology

Dr. Amarjeet Singh

Era University

Manoj Kumar

IISE

Rakesh Ranjan

Institute of Environment and Management

Date Written: 2010

Abstract

In this paper we propose new methods for ordering the Web pages returned from search engines. Given a few search keywords, nowadays most search engines could retrieve more than a few thousand Web pages. The problem is how to order the retrieved Web pages and then to present the most relevant Web pages first. We propose new factors to allow relevant Web pages to be ranked higher. The factors include keyword popularity, keyword to Web page popularity, and Web page popularity. The keyword to Web page popularity records which Web pages have been selected corresponding to the search keywords. The Web page popularity determines how often the Web pages have been selected and also how many popular keywords are contained in the pages. Using these popularity factors, our system is able to rank more popular pages higher, which will help most search engine users find the more popular and plausibly the more relevant pages.

Keywords: Web Page Ranking, Search Engine, Information Retrieval, Web Mining

Suggested Citation

Husain, Mohamed and Singh, Amarjeet and Kumar, Manoj and Ranjan, Rakesh, A Survey on Improving the Web Search Ranking by User Behavior Information (2010). International Journal of Computer Science & CommunicationVol. 1, No. 2, July-December 2010, pp. 105-108. Available at SSRN: https://ssrn.com/abstract=3419718 or http://dx.doi.org/10.2139/ssrn.3419718

Mohamed Husain

Azad Institute of Engineering and Technology ( email )

Lucknow
India

Amarjeet Singh (Contact Author)

Era University

https://erauniversity.in/
Lucknow, Uttar Pradesh 226003
India

Manoj Kumar

IISE ( email )

Kalyanpur
Lucknow, 226022
India
9956010822 (Phone)

HOME PAGE: http://iiseindia.com/faculty.html

Rakesh Ranjan

Institute of Environment and Management ( email )

India

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